Focus teams carried out by a Democratic pollster not too long ago discovered that many citizens “have hassle describing a transparent optimistic imaginative and prescient of what the Democratic Party stands for.”
Lake Analysis Companions, a Democratic polling and political technique analysis agency, discovered that “most new Democratic voters … voted in opposition to former President Donald Trump and Republicans, slightly than for Democrats.”
“Voters are usually not listening to sufficient about what Democrats have completed, what they’re preventing to perform, and the way they’re standing up for voters’ values and priorities,” in accordance a key discovering in the document, which was addressed to the Congressional Progressive Caucus PAC. “With out Trump on the poll as a transparent villain or stronger definition as a celebration, Democrats are vulnerable to dropping a few of these new voters in 2022.”
The memo, first obtained by NBC Information, summarizes what Lake Analysis Companions discovered from having carried out focus teams of swing voters—those that don’t vote constantly for any political get together—and surge voters—those that want motivation to vote—in 13 swing districts throughout the US that had been gained by each Democrats and Republicans in 2020. The findings are to be launched at a Progressive Caucus assembly on June 15, according to the outlet.
In keeping with a footnote within the doc, the Democratic pollster carried out three focus teams amongst white swing voters, two focus teams amongst Democratic surge voters, and one focus group amongst white Republican surge voters within the swing districts.
Each Democratic surge and swing voters are receptive to a message of “fairness” and each have progressive situation priorities, with some overlapping points together with the surroundings and local weather change, immigration, and social justice, Lake Analysis mentioned within the memo.
Different high points for swing voters embrace corruption in authorities and kitchen desk economics, reasonably priced well being care, and schooling. Different high points for surge voters embrace COVID-19, financial alternative, and inequality.
Lake Analysis famous that swing voters didn’t pay a lot consideration to messaging from Republicans attacking Democrats on points resembling socialism and defunding the police. They discovered the messages to be “divisive fearmongering.” However the pollster mentioned that it’s important to speak about these points as a result of the swing voters do “care deeply about fairness,” and easily avoiding these subjects “will harm Democrats.”
Each surge and swing voters expect Democrats to “get issues completed” for normal folks however have totally different sorts of best candidates in thoughts, in line with one other key discovering within the research. Surge voters need candidates who’ve “actual ardour for progressive priorities” and who can get issues completed, together with with out Republican obstruction, whereas swing voters need candidates who’re “much less partisan, independently-minded, and may work throughout the aisle to get issues completed.”
The pollster added, “Daring, populist, anti-corporate concepts are extraordinarily vital and may also help candidates bridge the gaps between these teams.”