FILE PHOTO: Finest Supporting Actor Brad Pitt poses with the Oscar within the picture room in the course of the 92nd Academy Awards in Hollywood, Los Angeles, California, U.S., February 9, 2020. REUTERS/Lucas Jackson/File Picture
September 2, 2021
MILAN (Reuters) -Brad Pitt adopted within the footsteps of his Hollywood good friend and Nespresso star George Clooney on Thursday by changing into a model ambassador for espresso machine maker De’ Longhi.
The Italian home home equipment firm mentioned it had launched a world marketing campaign for its residence espresso espresso machines with a video directed by La La Land’s director Damien Chazelle and starring Oscar-winning actor Pitt.
Clooney, who’s a long-standing good friend of Pitt’s, has for a few years been the promoting entrance man for Nestle’s premium espresso model Nespresso.
“Our Group has skilled extraordinary progress in recent times and the phase of espresso espresso machines for households has taken on a central function on this enlargement,” De’ Longhi Chief Govt Massimo Garavaglia mentioned in an announcement.
De’ Longhi reported a double digit progress in revenues final 12 months as folks staying at residence throughout lockdowns boosted demand for espresso machines, cooking aids and air conditioners.
Espresso espresso machines for households rely for greater than half of De’ Longhi turnover.
“The funding deliberate for this marketing campaign is an integral a part of the accelerating technique on advertising and communication actions applied in recent times,” Garavaglia added.
(Reporting by Elisa Anzolin; Modifying by Alexander Smith)