FILE PHOTO: An Digital Arts (EA) online game brand is seen on the Digital Leisure Expo, or E3, in Los Angeles, California, United States, June 17, 2015. REUTERS/Lucy Nicholson/File Picture GLOBAL BUSINESS WEEK AHEAD
June 23, 2021
(Reuters) -Digital Arts mentioned on Wednesday it had purchased Playdemic Ltd, the cellular video games studio chargeable for “Golf Conflict”, for $1.4 billion in money, in a bid to bolster its cellular gaming portfolio.
The corporate, recognized for its “FIFA” and “Madden NFL” video video games, is shopping for Playdemic from Warner Bros Video games, a unit of WarnerMedia that’s being hived off from AT&T Inc <T.N>.
The deal will assist develop its cellular gaming titles throughout fast-growing genres, together with way of life, informal, sports activities, and mid-core video games, EA mentioned in an announcement.
Cell recreation downloads bumped into billions after the onset of the pandemic, as demand for digital leisure soared after main public occasions have been canceled to stem the unfold of the novel coronavirus.
EA has been on a shopping for spree because it sits on a powerful stability sheet and appears to scale up by including extra gaming titles. It acquired Glu Cell for $2.4 billion in February and UK-based Codemasters for $1.2 billion in December.
The gaming business has additionally seen a sequence of acquisitions up to now few months, together with Microsoft’s $7.5 billion acquisition of ZeniMax Media and Swedish online game group Embracer shopping for Gearbox and Easybrain.
(Reporting by Eva Mathews in Bengaluru; Enhancing by Sriraj Kalluvila and Anil D’Silva)