FILE PHOTO: Small toy figures are seen in entrance of diplayed Netflix brand on this illustration taken March 19, 2020. REUTERS/Dado Ruvic/Illustration/File Photograph
June 11, 2021
(Reuters) -Netflix Inc will launch a web-based retailer to promote limited-edition attire, way of life merchandise and collectibles primarily based on “Stranger Issues,” “Lupin” and different standard reveals, the streaming large mentioned on Thursday.
Netflix.store will probably be accessible in the US beginning on Thursday and increase to different nations within the coming months, Netflix mentioned in a weblog put up.
The video streaming pioneer is going through a rising record of rivals providing their very own streaming companies with new motion pictures and TV reveals. In April, Netflix fell wanting Wall Avenue projections for brand spanking new subscribers.
The net retailer provides a brand new income for Netflix and expands its product line past the objects it sells by means of partenrs resembling Goal Inc and Walmart Inc.
Merchandise within the on-line store will probably be “rigorously chosen high-quality attire and way of life merchandise,” the corporate mentioned.
Objects debuting this month embrace streetwear and motion figures primarily based on anime collection “Yasuke” and “Eden,” and attire and ornamental objects impressed by French crime thriller “Lupin,” Netflix mentioned. The “Lupin” merchandise have been developed with the Louvre museum.
Sooner or later, the corporate plans to introduce merchandise primarily based on hit collection “The Witcher” and “Stranger Issues” and Netflix logo-wear from Japanese style home BEAMS.
Netflix has additionally created video video games primarily based on reveals “Stranger Issues” and “La casa de Papel (Cash Heist).”
Shares of Netflix rose 0.4% to $487.72 in afternoon buying and selling on Nasdaq.
(Reporting by Nivedita Balu in Bengaluru and Lisa Richwine in Los Angeles; Modifying by Anil D’Silva and Shinjini Ganguli)